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No traditional campaign materials: Cayetano to launch eco-friendly, digital campaign

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By Billy Begas

Former House Speaker and incumbent Taguig-Pateros Rep. Alan Peter Cayetano will be launching an eco-friendly and a lead-by-example campaign in his bid to return to the Senate.

“Ano ang pumapasok sa isip natin ‘pag sinabing ‘halalan sa Pilipinas’? Nandyan ang maaksayang paggamit ng papel, tinta, at iba pang printing materials. Ilang puno ang nasasakripisyo natin sa iilang buwan lamang na kampanya?” Cayetano said.

Aside from wasting available resources, Cayetano said this also adds up to the country’s huge garbage problem.

“This campaign season should not be a reason for candidates to spoil this unforeseen benefit,” Cayetano added.

He also encouraged the public, especially his supporters, to plant trees and mangroves in the countryside and to engage in urban farming and green wall gardening among the people living in the cities.

Instead of handing out printed materials, Cayetano will be campaigning using digital platforms. He also urged his supporters to do the same.

“Samahan ninyo ako sa ating bagong style ng pangangampanya. Huwag na po tayong mag-print ng mga poster dahil nakasisira ito sa kapaligiran natin. Tumutok na lang tayo sa Facebook at iba pang platform para hikayatin ang mga Pilipinong ibalik tayo sa Senado,” he said.

According to Pulse Asia, 63% of Filipinos have access to social media.