Hindi kasi kumita sa takilya: MMDA urges theater owners to extend filmfest

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The Metro Manila Film Festival (MMFF) will ask theater owners to extend the screening of the eight entries of this year’s film festival until Jan. 7, 2017.

Metropolitan Manila Development Authority (MMDA) officer-in-charge Tim Orbos said the request for an extension was due to public clamor.

He said they will write a formal letter to the theater owners to consider their appeal to stretch the screening of eight entries by four more days.

MMFF movies are scheduled to be shown in cinemas for only 10 days, or from Dec. 25 to Jan. 3, 2017.

The MMDA chair said MMFF executive committee only wants to revive the traditional two-week showing of the movies.

Orbos added that the MMFF previously agreed to the theater owners’ conditions to show the films for only 10 days and only in selected cinemas.

Reports said that the MMFF is appealing for the extension because it reportedly failed to surpass the P1 billion earned by festival entries last year.